mother and daughter in yellow aprons doing something together
Vytala blue logo with orange flower icon

Vytala is a food-tech start-up company seeking branding that packs a punch—embodying their expertise in helping patients with malabsorption thrive. For Vytala, this dynamic and beautiful new brand will be the bridge that connects their life-changing products to the patients who need them most.

Brand Identity

Successful branding starts with a meaningful logo. Our “flower” icon within the “V” symbolizes Vytala’s innovative lipid tech, with a micelle-inspired shape that also hints at a potted plant, reflecting their plant-based products.

“flower” icon within the “V” under the pink play icon
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Vytala blue logo with orange flower icon
Vytala white logo with white flower icon
Vytala white logo with orange flower icon

Style Guide

Without a clear guide, brands can quickly lose their way. That’s why we created a simple, easy-to-follow playbook to ensure everything Vytala looks unmistakably Vytala.

Vytala brandbook
Icon: Trophy

Awards won:

2024: Silver, Titan; Honorable Mention, MarCom; Award of Excellence, Rx Club; Silver, London Design